Straight answers for ADU builders paying for Google leads.
Google Local Services Ads Guides for ADU Builders
How Google's contractor ads charge, rank and credit leads — checked against Google's own help pages and explained by someone who spent 30 years selling to contractors.
November 6, 2026
What Happens When an ADU Lead Calls After Hours?
A homeowner calls your Google ad at 8:47 p.m. Here's what happens with voicemail, an answering service, text-back, or a voice agent — and what each costs you.
November 6, 2026
Google Local Services Ads Now Charge for Missed Calls — Even the Ones That Hit Voicemail
Since Oct 1, 2026, Google can bill you for Local Services Ads calls nobody answered, including voicemail. The rule, the cost, and how ADU builders stop it.
November 6, 2026
How Google Local Services Ads Ranking Works for ADU Builders
What decides where your Local Services Ad shows: bid, responsiveness, reviews, photos and more — straight from Google, explained for ADU builders.